“'Alcohol marketing experts see a feedback loop between alcohol advertising and popular culture... The rise in hazardous drinking among women is not all due to the ads. But the ads have played a role in creating a cultural climate that says it’s funny when women drink heavily,' said Jean Kilbourne, who has produced several films and books about alcohol marketing to women. 'Most importantly, they’ve played a role in normalizing it.'”
Follow the “Source” link for the full article from The Washington Post